For a long time it was difficult for African artists to really make a name for themselves in America and internationally. African music is going global.
A couple years ago the only name people knew out of Africa was Akon and 2Face… The internet is linking us globally and major artists such as Drake or Chris Brown are gravitating to the Afrobeat sound, which have helped the genre to rise to the top. Consequently, it has also given major exposure to African artists such as Wizkid, Davido, and more… With this rise to fame these artists are now more confident than ever.
On the breakfast club, Cassper Nyovest South African rapper talks about his struggles to break out and how his success was built on the support of his people rather than looking to captivate the American audience as he had tried a bit earlier on. On interviews with NWSTV (NowweseeTV) Davido talks about being happy with his American collabos, but not being in desperate need of them in his projects.
Davido also mentions how he is more focused on himself. When talking to NWSTV Stanley Enow makes clear that his success is not solely determined by the US, but by how well he excels in Africa and globally as a whole. Do you believe that these artists are right in thinking American success is not the end all be all? Is the type of confidence these artists are displaying good or bad for their music and African music as a whole? Is better to be a King in your country or a Prince in someone else’s land?